Fastronaut · Startup Marketing

Find Your Why: Your Pitch

What problem are you solving, how and for who? Craft your why → how → what, positioning and ideal customer profiles. The foundations of your business narrative.

Your pitch, target audience, value propositions and why you can solve their problem.

Map your efforts: Customer Journey Mapping

A clear, visual representation of every touch point — from awareness to retention. Pinpoint opportunities, friction and moments of big impact.

Journey map + prioritized opportunities list with owners and first actions.

Set your goals: OKRs & KPIs

Set 2–3 clear goals and the numbers that show progress. How many leads? Conversions? What does that require weekly?

Clear objectives and key results with definitions, owners, and review loop.

Go-to-Market Strategy

A focused plan that connects your product to the right audience — positioning, channels, offers and launch moments. Pick your first battles and enter with clarity.

90-day GTM plan: channels, offers, timeline, budget, owners, and success metrics.

Branding

Turn your why and customer insights into a distinct identity — visuals, voice, culture and experience aimed at your ICP. Build recognition and trust.

Brand starter kit: logo lockups, color & typography, tone of voice and usage guardrails.

Website, socials & collateral: channel building

Bring your brand to life across the right platforms — website, socials, and core sales collateral. Turn identity into presence and conversions.

Site map & wireframe deck, social profile kit, and a one-pager / sales deck template.

Growth engine: Content & Campaigns

Turn channels into growth engines with consistent output — strong assets, relevant storytelling, and demand-driving campaigns.

12-week content calendar, campaign briefs, and analytics checklist for iteration.